METRICS THAT MATTER

Metrics That Matter

A Business Owner’s Guide to Mastering EBITDA, CAC & 50+ KPIs for Scalable Profit and Valuation
by Michael Hudson | Legitimetrics

Unlock the hidden power behind your business numbers. Metrics That Matter is a powerful and practical digital guide designed to help business owners, founders, and growth-minded operators master the financial and operational metrics that actually move the needle. Whether you're bootstrapping, scaling fast, or preparing for investors this book gives you the insights, tools, and structure to lead with data, not guesswork.

What You’ll Learn:

• How to calculate and apply EBITDA, CAC, LTV, and Free Cash Flow to assess profitability

•  How to measure marketing performance, sales efficiency, retention, and customer success with over 50 critical KPIs

• How to use tools like the Rule of 40, Quick Ratio, and Net Revenue Retention to scale with financial discipline

• How to design dashboards, track real benchmarks, and build a business that attracts funding or exits

• How to build a 30-day quick win plan and a 90-day metrics transformation roadmap

What’s Included:

• Instant digital download (PDF + editable Excel/Google Sheets templates)

•  Plug-and-play dashboards for KPI tracking and business diagnostics

•  Step-by-step breakdowns with real-world case examples, formulas, and visual aids

• 100+ pages of practical content designed for busy entrepreneurs

Who It’s For:

• Entrepreneurs and small business owners ready to scale with precision

• Fractional CFOs, COOs, and marketing leads seeking tighter reporting

• Founders preparing for investment, acquisition, or financial audits

• Operators in SaaS, services, eCommerce, and agency models

This isn't theory it’s a battle tested field guide to running a smarter, more profitable, data-driven business.

Final Words from the Author

Metrics That Matter isn’t just a title -  it’s a mindset.

It’s the commitment to understanding your business deeply, making decisions based on facts (not fear), and building something that lasts. My hope is that this book gives you clarity, momentum, and the systems you need to scale without losing your grip.

If this book helped you, I’d love to hear about your progress or connect directly via Legitimetrics.

Keep growing. Keep measuring. Keep making it count.

Michael Hudson
Founder, Legitimetrics