Why Relationship Banking Still Matters

Even in a digital-first world, maintaining a human relationship with your primary bank or credit union can unlock perks you won’t find online alone:

• Better loan terms & financing: Long-standing customers often receive quicker approvals and lower rates on mortgages, auto loans, or lines of credit.
• Fee waivers & priority support: Waived overdraft/maintenance fees, dedicated reps, and faster problem resolution.
• Loyalty rewards: Higher deposit rates, credit-card bonuses, or bundled-product discounts.

How to Build a Banking Relationship

1. Keep your primary checking and direct deposit with one institution.
2. Maintain a steady balance (or set automatic transfers) to qualify for preferred tiers.
3. Add a secondary product—credit card, loan, or investment account—to deepen engagement.
4. Schedule an annual review with a banker to discuss goals and fee reductions.

Credit Unions: Community-Driven Alternatives

Credit unions are not-for-profit cooperatives that return earnings to members through better deposit rates and lower loan costs—great for:

• Local small-business owners needing flexible financing.
• First-time borrowers who want personalized credit-building guidance.
• Savers looking for above-average certificate (CD) rates.